I bring a well-rounded understanding of digital marketing strategy and execution, with hands-on experience across multiple platforms. I actively monitor and analyze performance using Google Analytics, identifying trends, traffic sources, and user behavior to guide marketing decisions. I'm skilled in designing and sending targeted email campaigns, tracking key metrics such as open rates, click-through rates, and conversions to continuously improve engagement and ROI.

On social media, I create engaging content and track performance across platforms, using insights to optimize timing, tone, and creative approach. I’m comfortable using tools like Meta Business Suite and Canva, and I’m always exploring new trends and algorithm updates to stay ahead of the curve. I thrive in data-informed environments and enjoy pairing creative storytelling with performance metrics to drive results.